The #1 Leadership Strategy for Your Company in Times of Controversy (Read #RoevWade)

  1. Worry less about what the arguments are and more about what your values are as an individual, a leader, and a company. Get clear on your values and the values that underlie your company culture. How do you want your employees, customers, and the world to see you? If you’ve made statements and started initiatives to include women equitably in your workforce and leadership, if you value equity in compensation and opportunity for advancement, if you are committed to a workplace free of harassment, and if you are aware that the business case for doing all of those is clear — let that guide you to your statements and your policies.
  2. Be intentional about your communications. Know that your authenticity and consistency will be appreciated. Stay calm and never apologize for taking a stand that supports women’s human and civil rights to make their own childbearing decisions and have access to the healthcare they need.
  3. Use controversy strategically to host and facilitate conversations. As long as people are talking, they aren’t fighting and they might just get to understand each other better, making for greater employee satisfaction. Make space intentionally for people to engage, for when you do that you can set boundaries for behaviors and time spent on those conversations.
  4. Never underestimate your impact as a role model for other companies. Leaders must make choices. You can never please everyone every time. Making a clear choice in a time of controversy shows you as a leader and gives others courage to do the same. Employee loyalty will also build when you are doing what is right, based in a clearly articulated set of values. And employees are your best emissaries.
  5. Get support from other like-minded leaders and companies. There is strength in belonging to groups like Civic Alliance that helps its member organizations provide accurate information about their voting rights and procedures in their states, and the growing number of companies that have joined the #dontbanequality movement.
If you are struggling with how to deal with the loss of Roe or any controversy, Take The Lead can help. Contact us to explore how.



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Gloria Feldt

Gloria Feldt


Gloria Feldt is a New York Times bestselling author and co-founder and president of Take The Lead, a nonprofit women’s leadership organization.